H3 Communication is a marketing, advertising and design consulting company.

Marketing • Advertising • Design • Consulting

Case Studies

Hawaiian Airlines

Sierra Pacific

Today's Specials

IMVU

Project

 

The two main goals at Hawaiian Airlines were to overhaul their loyalty program (Hawaiian Miles Program) and integrate with a new booking engine that was responsible  for over $800M in revenue per year.

 

Highlights

 

AAnalyzed and fixed discrepancies with multiple analytic packages –  Google Analytics, Omniture and Bridgetrack which helped identify new seasonality marketing patterns – example of absolute versus relative date range accounting.

 

Implemented testing strategies to optimize loyalty campaigns which resulted in 3x ROI from $12-$33M.

 

Introduced a win-back strategy, “booking abandonment” triggered email which resulted in a 24% conversion rate.

 

Increased ancillary revenue with dynamic content based on “click-map” data.

 

Introduced first time segmentation strategies – based on demographics, geographics, miles balances and purchase behavior (rental cars, hotel rooms, seat upgrades, etc.)

 

Worked directly with Visa to establish optimization patterns based on segmentation results.

 

Developed “throttling” plan for incremental “safe” rollout of new booking engine.

 

Tied dynamic content into segmentation matrix to up-sell in-flight upgrades and ancillary products (rental cars, hotel rooms, etc.) resulting in a 20%+ ROI.

 

Project

 

Sierra Pacific Mortgage is one of the largest privately held mortgage companies in the nation. Established primarily as a wholesale lender, the company is pushing toward a stronger retail identity. The goal is to brand Sierra Pacific Mortgage as a leader in consumer mortgage lending.

 

Highlights

 

Website design and brand identity.

 

Online marketing, advertising and social media strategy, planning and management.

 

Social media channel implementation and management.

 

Video design and production.

 

Keyword and display advertising strategy and management.

 

Email marketing campaigns.

 

Analytic integration and management.

Project

 

The Today's Specials App is part of a mobile marketing platform for restaurants, bars and entertainment venues and works as a virtual "specials" board. With the app, restauranteurs have the ability to market themselves in real-time to people that are around them on their mobile devices. Built-in analytics and geo-tracking show how many people viewed the special and entered the establishment providing true marketing ROI data.

 

Highlights

 

Designed the core mobile marketing platform, “Today’s Specials App (consumer) and Today’s Specials Chalk App (corporate).

 

Developed and implemented the company’s strategic sales and marketing plans including;

 

• Go-to-market strategy

• Segmentation

• Analytics integration

• Internet lead generation

• PPC and display advertising

• Search engine optimization

• Keyword strategy,

• Networking

• Website design

• Video design and production

• Direct mail

• Email

• Public relation campaigns

 

Over 50 sign-ups and close to 10k downloads in our target markets.

Project

 

Founded in 2004, IMVU, Inc. (www.imvu.com) is a social entertainment company connecting users through 3D avatar-based experiences. A leader in developing online communities, IMVU has more than 100 million registered user accounts worldwide and features the largest user-generated virtual goods catalog of more than 10 million items.

 

Highlights

 

Responsible for optimizing the company’s acquisition funnel and conversion performance.

 

Evaluated company’s analytic platforms to identify opportunities and weaknesses.

 

Developed strategy to improve ROI with return customers.

 

Developed comprehensive acquisition solutions involving;

 

• Multivariate testing

• Strategic user flow analysis

• Segmentation tactics

• Messaging and graphics

• Site architecture and win-back strategies

 

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