H3 Communication is a marketing, advertising and design consulting company.
Award Winning Marketing Experience: Over the past 20 years I have been fortunate to develop highly successful integrated marketing campaigns for a broad range of clients in diverse industries including; mobile technology, social media & gaming, finance, travel & leisure, healthcare, automotive, non-profit, consumer products, professional services, government and retail. Responsible for managing multi-million dollar budgets and exceeding ROI goals.
Principal & Creative Director
Walnut Creek, CA
Started-up and managed a profitable marketing firm, achieving double digit growth in each of the first 6 years with net sales approaching $1 million dollars.
Oversaw strategic, creative and production development of award winning integrated marketing campaigns including - online, email, websites, direct mail, print, out-door and radio.
Personally acquired over 60 new clients and managed over 600 projects in 6 years while maintaining a 95% customer retention level and a 38% profit margin.
Responsible for managing multi-100k budgets and achieving desired ROI.
VP Marketing; developers of the Today’s Specials App (www.TodaysSpecialsApp.com)
Designed the company’s core mobile marketing platform, “Today’s Specials App (consumer) and Today’s Specials Chalk App (corporate)” – currently available for Android and iOS.
Responsible for developing and implementing the company’s strategic sales and marketing plan including – GTM strategy, segmentation, analytics, internet lead generation, PPC, search engine optimization, keyword strategy, networking, website, direct mail, email and public relation campaigns.
Director of Marketing
Palo Alto, CA
Responsible for managing the company’s acquisition funnel and conversion performance.
Evaluated company’s analytic platforms to identify opportunities and weaknesses.
Developed comprehensive acquisition solutions involving multivariate testing, strategic user flows, segmentation tactics, messaging and graphics, site architecture and win-back strategies.
Director, Online Direct Marketing (consultant)
Increased YOY online loyalty campaign revenue from $12 to $33M with strategic positioning, segmenting, testing and dynamic promotional campaigns.
Responsible for analyzing and improving Hawaiianair.com online campaign success metrics against established criteria (conversion rates, page views, open rates, click-thru, etc.).
Manage internal team, outside agency, vendors and multiple business owners.
Reorganized online marketing strategies to drive revenue, promote the brand and build customer loyalty thus helping the airline reach its most profitable year in its 80-year history.
J. Walter Thompson
Senior Director, Interactive
San Francisco, CA
(JWT is the 4th Largest Global Ad Agency – div of WPPGY; NASDAQ)
Created and managed integrated, interactive marketing campaigns including – social web 2.0, online promotions, expandable units, banner ads, email blasts, websites, SEM/SEO, PPC, direct mail, print, out-door, radio and television.
Responsible for managing customers, creative teams, managers, contractors and partners.
Ability to direct strategic goals, interactive assets, project budgets and timelines in a highly profitable manner.
Director of Marketing / Business Development
San Francisco, CA
(Doremus is a leading B2B Global Ad Agency – div of OMC; NYSE)
Implemented the agency’s “C-Tech” sales and marketing program resulting in business opportunities with Ebay, Sybase, Hyperion, Symantec, Covad and Zultys in first three months.
Responsible for lead generation, interactive marketing and creating compelling project proposals and client presentations.
Walnut Creek, CA & Colorado Springs, CO (Advertising Agency)
Built and managed a high-tech creative department for an $80 million dollar, 90 employee national advertising firm.
Managed the work of 6+ creative, production and freelance professionals, negotiating fees, monitoring performance and ensuring quality work.
Oversaw creative and production development of award winning work in television, radio, print, outdoor and online.
Responsible for managing multi-million dollar budgets, achieving desired ROI, exceeding client objectives achieving double-digit gains in revenues, profits and customer satisfaction.
Skills and Capabilities
Ability to cultivate and manage a team of professionals to build exceptional performing departments and projects from the ground up.
Strategic Interactive Marketing Campaigns:
Functions include – testing and analysis (familiar with Omniture, Kissmetrics, Google Analytics and SQL Database) research, positioning, promotions, branding, advertising, direct response, social web 2.0, packaging, collateral, out-of-home, point-of-sale, trade shows and public relations.
New Business Development:
Identify business opportunities and win new business with creative ideas, compelling proposals and strategic planning. Ability to manage several on-going projects from concept through completion in a timely and profitable manner.
Saint Mary’s College CA, 1994
Master's of Business Administration
Marketing & Finance
California State University Chico, 1990
Bachelor of Arts
Communications (Dean’s Honor List)